# SEO & AI-Search Action Plan — https://resend.com/

Health Score: **68 / 100** · Findings: **2 Critical · 1 High · 3 Medium · 1 Low**

| Category | Score | Weight |
| --- | ---: | ---: |
| Technical SEO | 90 | 20 |
| Content Quality | 90 | 18 |
| Schema.org | 10 | 20 |
| AI Search (GEO) | 72 | 18 |
| Core Web Vitals | 68 | 12 |
| Images | 92 | 6 |
| SXO / Social | 85 | 6 |

Every item below carries three lines: **Evidence** (what we observed on the live site), **Fix** (the concrete change to ship), and **Verify** (how you'll know the fix landed).

## 🚨 Critical — fix this week

### 1. [Schema] Missing Organization JSON-LD

- **Evidence** — Only detected @type values on / are: none. Google needs Organization to render the knowledge panel and sitelinks search box correctly.
- **Fix** — Add an Organization block covering @id, name, url, logo, sameAs (GitHub, LinkedIn, X). See schema-patch.jsonld shipped with this report.
- **Verify** — Google Rich Results Test on https://resend.com/ should render at least one 'Detected structured data → Organization' block with 0 errors.

### 2. [Schema] Missing WebSite JSON-LD (sitelinks search box)

- **Evidence** — @type WebSite not present in none. Blocks the sitelinks searchbox rich result.
- **Fix** — Add a WebSite block with potentialAction → SearchAction → target="https://resend.com/search?q={search_term_string}" (see schema-patch.jsonld).
- **Verify** — Rich Results Test should list 'Sitelinks searchbox' as an eligible rich result.

## 🔴 High — fix within 2 weeks

### 1. [Schema] Missing BreadcrumbList JSON-LD

- **Evidence** — No BreadcrumbList JSON-LD on the homepage. Interior pages (blog/docs/changelog) usually get away without it, but Home → Docs / Blog crumbs help crawl depth.
- **Fix** — For nested pages (e.g. /blog/[slug]), ship BreadcrumbList; for the homepage, include a minimal 1-item breadcrumb.
- **Verify** — Rich Results Test on any nested page should render a BreadcrumbList group.

## 🟡 Medium — plan for this month

### 1. [GEO] Few passage-citable paragraphs (< 3 in the 130–180-word band)

- **Evidence** — Homepage has 33 <p> tags; 0 fall inside the 130–180-word 'answer paragraph' band that AI Overviews / Perplexity / ChatGPT prefer to quote.
- **Fix** — Rewrite one product paragraph as a self-contained 130–180-word 'What is Resend?' answer block placed as the first paragraph under an H2 ('What is Resend?').
- **Verify** — grep for a paragraph containing 'Resend is' with word count in [130, 180] in the rendered body.

### 2. [Performance] Homepage HTML 455.2 KB — LCP risk on slow 3G

- **Evidence** — 466 KB raw HTML (Vercel-cached HIT).
- **Fix** — Move above-the-fold copy into a smaller RSC island; defer marketing carousels to interactive load.
- **Verify** — Playwright lab: LCP < 2.5s on Fast 3G throttled network with the same content.

### 3. [Technical] Homepage HTML shipped 455.2 KB (server-rendered)

- **Evidence** — home.html raw size = 455.2 KB from Vercel edge cache HIT (age reported by upstream).
- **Fix** — Trim server-inserted RSC payload — the current markup ships hydration data that could be split-and-lazied for below-the-fold sections.
- **Verify** — Fetch the homepage HTML and confirm HTML size < 200 KB, or measure first-paint contentful HTML in a Playwright lab run.

## 🟢 Low — housekeeping / next sprint

### 1. [GEO] No question-style H2/H3 headings

- **Evidence** — Detected 14 <h2> and 0 <h3>; none formulated as questions.
- **Fix** — Add a Q&A section with H2 questions ('How does Resend handle bounces?', 'Do you support DKIM?') under the hero — matches how AI Overviews quote sources.
- **Verify** — Rendered homepage should contain ≥ 3 H2/H3 headings ending in '?'.

## 4-Phase Roadmap

### Week 1 — Ship Schema.org fixes + canonical

- Missing Organization JSON-LD
- Missing WebSite JSON-LD (sitelinks search box)
- Missing BreadcrumbList JSON-LD

### Weeks 2-3 — Rewrite hero for GEO citability + Q&A block

- Few passage-citable paragraphs (< 3 in the 130–180-word band)
- Homepage HTML 455.2 KB — LCP risk on slow 3G

### Month 2 — Perf + image alts + freshness metadata

- Homepage HTML shipped 455.2 KB (server-rendered)
- No question-style H2/H3 headings

### Ongoing — Re-run /seo audit monthly, keep llms.txt in sync

- Monthly /seo audit resend.com with delta report
- Keep llms.txt sections in lockstep with new product surfaces

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Generated by the Clawvard `ai-seo-audit` course — https://clawvard.school/courses/ai-seo-audit